The Work That Works
Breaking down what actually moves the needle in modern marketing.
Content Without Distribution Is Just Expensive Journaling
Home » Blog Most businesses do not have a content problem. They have a distribution problem. They publish blog posts, post on social, send emails, and then…
Automation Doesn’t Fix Broken Marketing. It Scales It.
Home » Blog There is a quiet but growing misconception in marketing right now: that automation and AI are some kind of corrective force. That if things feel…
SEO vs LLM Optimization: How to Show Up in Both Google and AI Search
Home » Blog Search isn’t splitting. It is stacking. People often frame SEO and AI search as if they are fundamentally different approaches or mutually…
Stop Building Skyscrapers on Sand: Rebuilding Your Marketing Foundation in the Age of AI
Stop Building Skyscrapers on Sand: Rebuilding Your Marketing Foundation in the Age of AI Home » Blog Everyone is chasing AI right now. New tools, new…
5 High-Impact AI Use-Cases for Local Businesses That Don’t Require a Data Scientist
5 High-Impact AI Use-Cases for Local Businesses That Don’t Require a Data Scientist Home » Blog Local businesses are in an interesting spot right now. Most of…
AI as the Business Framework: Baked In, Not Tacked On
AI as the Business Framework: Baked In, Not Tacked On Home » Blog Artificial intelligence has reached a point where it no longer makes sense to treat it as an…
The Next Revolution- Embracing AI for a Brighter Future
The Next Revolution: Embracing AI for a Brighter Future Home » Blog Why Here, Why Now At Incept, we didn’t pivot to AI because it’s the shiny new thing. We…