Rebuilding the Brand, Accelerating the Business: Elevated Catering Reaches New Heights
Overview
Elevated Catering provided drop-off food service in Western New York. The menu featured unique variations of local standards, as well as interesting fusion dishes. Elevated utilized Incept for a complete rebrand, website build, and brand awareness campaign.
The Opportunity
A rebrand away from a growing name in local food service was a risk, and the team at Elevated needed to ensure increased sales alongside updated branding.
The Move
Develop a new brand, new website, and a programmatic advertising campaign designed to raise awareness and develop loyalty for increased sales.
The Win
- 362% increase in sales
for Q1 2025 over Q1 2024 - 20% increase in sales month over month
- 153% CTR over industry
standard
Strategy
A new website, highly targeted display advertising campaign, and search-based advertising.
Web Development
A new website featuring updated branding and highlighting the unique menu.
Targeted Advertising
Delivering the new brand to a specific audience, generating loyalty.
Use a phased, multi-channel campaign to maximize exposure and engagement.
Creative Approach
Focus on customer service and food options in all creative materials.
Blend website updates and digital ad channels for balanced outreach.
Targeted advertising
Video messaging
Brand awareness
Custom website
%
Increase in Sales
Q1 2025 over Q1 2024
%
Increase in Sales
month over month
%
Click-Thru Rate
over industry standard