Turning Awareness Into Action:
Nativity Miguel Finds the Path
Overview
NativityMiguel, a tuition-free private middle school serving underserved students in Buffalo, partnered with Incept to launch a targeted digital ad campaign during a critical enrollment period. With limited time and a need to raise awareness, the campaign aimed to increase visibility and attract new families to the school.
The Opportunity
As NativityMiguel's enrollment period neared its end, the school faced low public awareness, limiting their ability to attract prospective families in a competitive education landscape.
The Move
Increase brand visibility and drive meaningful traffic from new audiences to boost awareness and interest in the school before the enrollment window is closed.
The Win
- 109% increase in New Website Users
- 277% increase in Active Website Users
- 77% in Website Page Views
Strategy
A highly targeted digital advertising campaign.
Programmatic Display Ads
Including geotargeted programmatic advertising.
Video Preroll
Brief video messaging targeted to the same audience.
Use a phased, multi-channel campaign to maximize exposure and engagement.
Creative Approach
Focus on student success in all creative materials. Blend digital channels and improved website performance for balanced outreach.
Targeted advertising
Video messaging
Geofencing
Custom landing page
%
Increase in New Website Users
%
Increase in Active Website Users
%
Increase in Website Page Views
22% CTR over industry standard.