Meet the team at Incept

Michael Davern

Partner and CEO

For nearly 25 years, Mike has been providing product, sales and marketing support for some of the largest organizations in healthcare, sports, and entertainment – businesses like Pfizer, Blue Cross/Blue Shield, Atlantic Records, UFC, the NFL, and the NHL. Through these experiences, Mike has developed an inventive perspective to exceed the demands of Incept’s digital marketing clients.

Jonathan Cummins

Partner and Chief Revenue Officer

Jonathan has built his career on the foundation of promoting the customer experience in senior level positions. His background – focused in marketing, sales, and product development within the healthcare sector – has given him the structure necessary to provide Incept’s clients with impactful solutions to their digital marketing needs.

Mike Christensen

Partner and Chief Operating Officer

With over 25 years in advertising, Mike has been trusted by such global brands as American Express, Catholic Health, Labatt, Tanqueray, and DeBeers. In his decades of working with companies both big and small, he’s maintained his focus on managing the challenges of today’s marketplace with innovative and extensible solutions.

Julia Mordini

Julia Mordini

Director of Strategy

With more than 15 years in the marketing field, Julia combines a powerful background in digital media and brand management with a growing list of regional, national, and international clients. She began her career in the non-profit sector, creating content and campaigns for one of Canada’s largest national cancer charities and funder of cancer research. She further developed her professional skill set in experiential and brand management by leading various teams in the hospitality and the events industry, but remained in touch with her passion for non-profits, volunteering year-round with the Sick Kids foundation and helping to raise over $1 million for the organization. Julia’s sharp awareness keeps projects on track and moving forward, while remaining focused on the strategies and tactics that support our clients’ goals.

Erik Wollschlager

Creative Director

After decades of servicing the hospitality, music, and sports industries in varied capacities, Erik brings a refreshing perspective to Incept’s clients. With enticing imagery and captivating exposition, Erik’s goal is to provide dynamic content to increase the impact of Incept’s solutions.


Katie Caldiero

Account Manager

Katie joins the Incept team with over 10 years experience managing and executing fully integrated marketing campaigns for consumer and B2B brands. She has a strong background in digital marketing campaigns, event planning and activation efforts, brand awareness campaigns, and lead generation initiatives, among other things. Her focus on developing tailored and strategic solutions to achieve a company’s specific goals is second only to her passion for seeing the full campaign come to life through effective management of the executional process.
William Joseph

William Joseph

Digital Marketing Manager

With over 20 years of experience in digital marketing management, Will is an enthusiastic expert dedicated to helping clients enhance their online presence. 

Throughout his career, he has successfully prospected, serviced, and maintained businesses across various industries, ranging from small startups to large enterprises worldwide.

Will’s journey in digital marketing includes a significant role that included managing paid digital advertising, SEO, and social media for prominent international clients. 

While his professional life keeps him engaged, he also enjoys spending time with his wife and three children, fishing for trout, and embracing the challenge of golf.

He brings a wealth of experience and a drive to succeed, making him a trusted partner for businesses looking to thrive in the digital landscape.

John Osberg

John Osberg

Personal Branding Coach

John is passionately involved in catalyzing, energizing, and synergizing positive outcomes for Incept and our clients via growth strategies, new business development, and account growth and retention, in addition to account support and strategic networking.

John is renowned for synthesizing positive growth outcomes as a Community Builder, Coach, a LinkedIn expert, Speaker, and supporter to not-for-profit organizations, high-growth startups, small/mid-sized businesses, as well as large enterprises.

John is a Business First 30 under 30 Class of 2019 Awardee and was  featured on the  cover story of Buffalo Business First in a piece titled, “How to be a better CEO: John Osberg on ‘actualizing’ your potential”

John has made it his steadfast mission to externally grow the client base of Incept, layering each relationship with authentic value, while also growing Incept’s internal resources, strategies, reach, influence, and channels.


Julie Wilson

Business Development Executive

For more than four decades, Julie has been advocating for clients, educating them on marketing tools that have a distinct, measurable impact on growth and profitability. Julie comes to Incept as a former owner of a direct marketing company with a mastery of omni-channel marketing, including direct mail, social media, web content, collateral development, copywriting, and print media. Throughout her career, she has deftly pivoted with the changing market, diligently studying the evolving relationship between direct mail and digital marketing. Julie’s unique perspective provides Incept’s clients with globalized strategies to expand their marketing reach.


Alison Patronek

Office and Client Intake Manager

Alison comes to Incept with years of experience as Senior Administrative Assistant working with executives of a national debt relief company assisting with operational tasks and promoting a positive office culture. After graduating with her Master’s degree in Sport Management from Niagara University, Alison worked with organizations NHL, NLL, MiLB, and college athletics, culminating in her time as a Staffing Coordinator for ESPN contractors and event staff. Alison is committed to providing organizational support to the Incept team to ensure the best possible experience for our clients.

Tamara Bdour

Tamara Bdour

Graphic Designer

Tamara comes to incept with over 15 years of designing, with experience in dynamic digital imagery, as well as print layout. She has a handful of international clients, and locally, Tamara‘s work can be seen at the Buffalo Zoo, The Buffalo History Museum, Explore & More Children’s Museum, and the New York Power Authority. Before creating for such illustrious organizations, Tamara created and managed the brand for Buffalo’s The Lunch Box. Her unique expressions give clients the opportunity to see themselves and their brand through new light.

Tamara Bdour

Ryan Davern

Junior Copywriter

A college student with a goal to attend law school, Ryan is incept’s copywriter and editor. He brings his passion for and grasp of the English language to the incept team through his enjoyment of contemplating the meaning of words, music, history, philosophy, poetry, and other forms of literature.

Dan Tewksbury

Lead Developer

Dan has two decades of interactive media experience spanning from the early days of Flash and table layouts all the way up to current web technologies such as  Javascript, PHP, several frameworks, and a high level of experience with content management systems such as WordPress. He brings his skills and abilities to expand and develop Incepts clients’ web presence while maintaining user focus and compatibility across all platforms.

jason russo

Jason Russo

Senior Web Developer

Web Developer with 20+ years experience in building custom site builds, wordpress site, drupal, website troubleshooting, & maintenance. Jason works in a boutique fashion in order to focus more on specific customer needs and budget.


Chief Dog Officer

Griffin cut his teeth on the sales floor, but has worked his way up to Chief Dog Officer. He oversees activities – human and canine – and reminds us all not to take life too seriously.